Privacy Policy

Effective Date: June 24, 2026  |  Last Updated: June 24, 2026

Professional Radiology of Oregon ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you visit our website (proradoforegon.com) or use our services, including SMS communications. Please read this policy carefully. If you do not agree with its terms, please stop using our website and services.

1. Information We Collect

We may collect information about you in several ways:

Information You Provide Directly

• Name, date of birth, and contact information (phone number, email address, mailing address)
• Mobile phone number, when provided for SMS communications (see Section 6)
• Appointment booking details and scheduling preferences
• Health history and medical information provided during intake or in a referral order
• Insurance and payment information (processed securely; card numbers are not stored on our servers)
• Communications you send us via our contact form, callback request, email, or phone

Information Collected Automatically

• IP address and general geographic location (city/region level)
• Browser type, device type, and operating system
• Pages visited, time spent on pages, and referring URLs
• Cookie and usage data collected by analytics tools (see Section 5)

2. How We Use Your Information

We use the information we collect to:

• Schedule, confirm, and manage your imaging appointments
• Provide imaging services and deliver your results to your referring physician
• Verify insurance coverage and process billing
• Send appointment reminders, preparation instructions, and relevant updates via SMS (if you have opted in)
• Respond to your inquiries and provide customer support
• Improve our website, services, and patient experience via analytics
• Comply with legal and regulatory obligations
• Protect the security and integrity of our systems

We will not use your personal information for unsolicited marketing without your consent. If you opt in to our SMS list, you may opt out at any time (see Section 6 for SMS opt-out instructions).

3. How We Share Your Information

We do not sell or rent your personal data to any third parties for any purpose. The only uses of your data are those described in this policy. You are the sole owner of your data and may request modification or deletion at any time. We may share your information only in the following limited circumstances:

• With your referring physician — we share imaging results and reports with your treating healthcare provider as part of delivering your care
• Service providers — trusted vendors who assist us in operating our website and delivering our services (e.g., scheduling software, secure cloud storage, SMS platforms), who are contractually bound to protect your data
• Analytics partners — aggregated or anonymized usage data shared with tools such as Google Analytics for website improvement; your mobile number is never shared with third parties for their own marketing purposes
• Legal requirements — when required by law, court order, or governmental authority
• Business transfers — in connection with a merger, acquisition, or sale of assets, subject to confidentiality protections
• With your consent — in any other circumstance where you have provided explicit consent

4. Health Information & HIPAA

As a covered healthcare entity under the Health Insurance Portability and Accountability Act (HIPAA), we maintain a Notice of Privacy Practices that governs how we handle your Protected Health Information (PHI). That notice describes your rights regarding your health information and our obligations in detail, and is available upon request.

In all cases, we handle health information with the highest level of care and in strict compliance with HIPAA, applicable Oregon law, and all other relevant regulations.

5. Cookies & Analytics

Our website uses cookies and may integrate third-party analytics services to improve functionality and understand how visitors use our site. These services may collect cookie and usage data — such as pages viewed, session duration, and traffic sources — when you visit our site. The personal data collected by these tools is limited to cookie and usage data.

You can control cookies through your browser settings. Disabling cookies may affect some website functionality. To opt out of Google Analytics tracking, you may use the Google Analytics Opt-out Browser Add-on.

6. Patient SMS Privacy Notice

Professional Radiology of Oregon is committed to maintaining the privacy and security of our patients' personal information. This section outlines our practices and your choices regarding the use of your information for SMS (Short Message Service) communications.

Opt-In
By providing your mobile phone number to us, you are opting in to receive SMS communications from Professional Radiology of Oregon. These messages may include appointment reminders, scheduling confirmations, preparation instructions, and other relevant updates. Your mobile number will not be shared with third parties for their marketing purposes.

Opt-Out
You may opt out of receiving SMS communications at any time. To opt out, reply STOP to any message you receive from us, or contact our office directly at (971) 430-4446. Once you opt out, you will no longer receive SMS communications from us. Please note that opting out of SMS will not affect other forms of communication such as emails or phone calls.

Message & Data Rates
Professional Radiology of Oregon does not charge for SMS communications. However, standard message and data rates may apply depending on your wireless carrier and plan. Please check with your carrier if you have questions about your plan's messaging fees.

Privacy
We respect your privacy and are committed to protecting your information. Your mobile number is used solely to deliver the communications described above and is never sold, rented, or shared with third parties for their own marketing purposes.

Updates to This Notice
We may update this SMS Privacy Notice from time to time. Any changes will be effective immediately upon posting of the revised notice on our website.

By providing your mobile number and opting in to our SMS communications, you acknowledge and agree to the practices outlined in this section. If you have any questions, please contact us at (971) 430-4446.

7. Data Retention

We retain personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, and comply with applicable laws. Medical records are retained in accordance with applicable Oregon and federal law. SMS opt-in records are retained for the duration of your consent and for a reasonable period thereafter as required by applicable law.

8. Your Rights

You are the sole owner of your personal data. Depending on your location and applicable law, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information (subject to legal retention requirements)
• Opt out of SMS communications at any time by replying STOP or contacting us directly
• Opt out of other non-essential communications at any time
• File a complaint with the appropriate regulatory authority

To exercise any of these rights, contact us using the information in Section 12.

9. Children's Privacy

Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 through our website. Imaging services provided to minor patients are handled in accordance with HIPAA and applicable law, with appropriate parental or guardian authorization. If you believe we have inadvertently collected information from a child through our website, please contact us immediately and we will take steps to delete it.

10. Security

We implement commercially reasonable technical, administrative, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. Our website uses SSL/TLS encryption for data transmission. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

In the event of a data breach that affects your rights or freedoms, we will notify you in accordance with applicable law.

11. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or applicable law. When we make material changes, we will update the "Last Updated" date at the top of this page. Your continued use of our website after any such changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have a concern about how we handle your information, please contact: